Privacy policy

Privacy Policy

Last Updated: [08/07/25]

1. Introduction

Genevieve Schwartz Jewellery (“we,” “us,” or “our”) operates the website www.genevieveschwartz.com, where we design, create, and sell fine jewellery to customers worldwide. Our registered office is: The Goldsmiths’ Centre, 42 Britton St, London, EC1M 5AD.

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and, where relevant, the EU General Data Protection Regulation (“EU GDPR”).

2. Personal Data We Collect

We may collect and process personal data about you in the following circumstances:

  • When you place an order on our website

  • When you create an account with us

  • When you subscribe to our newsletter or other marketing communications

  • When you browse our website

  • When you contact us for customer support

  • When you interact with us via social media

  • When you consent to cookies and similar technologies

Types of personal data we may collect include:

  • Full name

  • Email address

  • Billing and shipping addresses

  • Telephone number

  • Payment information (processed securely via payment providers)

  • Order history and purchase details

  • IP address

  • Browser and device information

  • Marketing and communication preferences

  • Social media identifiers (e.g. if you log in via Facebook, Pinterest, or Google)

3. How We Use Your Personal Data

We may use your personal data for the following purposes:

  • To process and fulfil your orders

  • To manage your customer account

  • To communicate with you regarding your orders, inquiries, or requests

  • To provide customer support services

  • To send you marketing communications, where you have provided your consent

  • To personalise your shopping experience

  • To conduct advertising and retargeting campaigns

  • To analyse and improve our website, products, and services

  • To comply with applicable legal and regulatory obligations

4. Sharing Your Personal Data

We may share your personal data with the following third parties:

  • Shopify Inc., our e-commerce platform provider

  • Meta Platforms, Inc. (including Facebook and Instagram)

  • Pinterest, Inc.

  • Google LLC (including Google Ads and Google Analytics)

We may share certain personal data—such as email addresses, browsing activity, purchase history, and other identifiers—with these partners for purposes including:

  • Delivering advertising and marketing campaigns

  • Measuring the performance of advertisements

  • Creating audiences for retargeting

  • Analysing website traffic and usage trends

These partners may process your data for their own purposes in line with their privacy policies.

In addition, we may share your personal data with:

  • Payment processors

  • Shipping and logistics providers

  • Professional advisers (such as legal, tax, or accounting advisers)

  • IT service providers and hosting partners

  • Law enforcement or regulatory authorities, where required by law

5. Advertising and Analytics

Meta Platforms (Facebook and Instagram)

We use tools such as the Meta Pixel and Facebook Conversion API to:

  • Deliver personalised advertisements on Facebook and Instagram

  • Measure the effectiveness of our advertising campaigns

  • Create Custom Audiences for retargeting

Legal basis:

  • Your consent under Article 6(1)(a) UK GDPR

  • Our legitimate interests under Article 6(1)(f) UK GDPR for essential website operations

Meta may transfer your data to the United States or other jurisdictions. We rely on appropriate safeguards, including Standard Contractual Clauses, for such transfers.

Pinterest

We may use:

  • Pinterest Tag

  • Pinterest Shopping integrations

  • Audience targeting tools

for the following purposes:

  • Delivering tailored advertising on Pinterest

  • Measuring Pinterest advertising effectiveness

  • Creating retargeting audiences

Legal basis:

  • Your consent under Article 6(1)(a) UK GDPR

  • Our legitimate interests under Article 6(1)(f) UK GDPR where applicable

Pinterest may process personal data in the United States. We use safeguards such as Standard Contractual Clauses to protect these transfers.

Google (Google Ads and Google Analytics)

We use:

  • Google Analytics

  • Google Ads, including remarketing features

  • Google Shopping integrations

to:

  • Analyse website usage and visitor behaviour

  • Enhance our website’s performance and user experience

  • Conduct advertising and retargeting campaigns

Legal basis:

  • Your consent under Article 6(1)(a) UK GDPR for analytics and advertising cookies

  • Our legitimate interests under Article 6(1)(f) UK GDPR for necessary website functionality

Google may process personal data outside the United Kingdom or EEA. We implement appropriate safeguards for such transfers.

6. International Data Transfers

Your personal data may be transferred and stored outside the United Kingdom, including:

  • Shopify’s servers in Canada and the United States

  • Meta Platforms, Inc., Pinterest, Inc., and Google LLC’s servers in the United States or other jurisdictions

Where we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by relevant authorities.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, regulatory, tax, or accounting requirements. 

8. Your Rights

Under the UK GDPR and, where applicable, the EU GDPR, you have rights regarding your personal data, including:

  • The right to request access to your personal data

  • The right to request correction of inaccurate data

  • The right to request erasure of your data

  • The right to request restriction of processing

  • The right to object to certain types of processing, including direct marketing

  • The right to request data portability

  • The right to lodge a complaint with the Information Commissioner’s Office (ICO) or another relevant supervisory authority

To exercise these rights, please contact us using the details below.

9. Cookies and Similar Technologies

We use cookies and similar technologies for:

  • Website functionality and security

  • Analytics and performance measurement

  • Personalised advertising through partners including Meta, Pinterest, and Google

Where legally required, we seek your consent before placing non-essential cookies. You can manage your preferences via our Cookie Banner or through your browser settings.

10. Contact Us

For questions regarding this Privacy Policy or to exercise your data protection rights, please contact:

Genevieve Schwartz Jewellery

info@genevieveschwartz.com

The Goldsmiths’ Centre, 42 Britton St,

London 

EC1M 5AD